Apply neuroAI to Design and Market Consumer Products is a self-paced online course built from the Wiley title of the same name.

What this course covers

Introduction
PART 1: Neuroscience and Ai
CHAPTER 1: neuroAi for Marketers, Product Designers, and Executives
CHAPTER 2: The Perceptual Brain
CHAPTER 3: The Teen Brain
CHAPTER 4: Gender and the Brain
CHAPTER 5: The Maternal Brain
CHAPTER 6: The Middle‐Aged Brain
CHAPTER 7: The Senior Brain and What It Prefers
PART 2: neuroAi Applications
CHAPTER 8: neuroAi Applications across Categories and Industry Sectors
CHAPTER 9: desireGPT – Drive Desire with neuroAi
CHAPTER 10: The Consumer Experience
CHAPTER 11: brandGPT – neuroAi‐Powered Design of Brands
CHAPTER 12: trendGPT – Discover Trends and Product Innovations Using neuroAi
CHAPTER 13: packageGPT – neuroAi‐Powered Package Design
CHAPTER 14: fragranceGPT and flavorGPT – neuroAi‐Powered Design of Fragrances and Flavors
CHAPTER 15: musicGPT – Extract Emotions in Music and Generate Original Music
CHAPTER 16: adGPT – neuroAi‐Powered Advertising
CHAPTER 17: scriptGPT – Writing Entire TV Shows, Plots, and Dialogue
CHAPTER 18: luxuryGPT – Premiumize Products Using Brain Codes of Luxury
CHAPTER 19: buzzGPT – Drive Virality through neuroAi
CHAPTER 20: Imagine Our Future
References
Acknowledgments