Course 1 of 3 in this specialization

Launch and Structure Your Small Business

Coming soon 18 topics Self-paced · Online
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Where this comes from

Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.

Source ISBN 9781119868590

How it was built

Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.

Launch and Structure Your Small Business is a self-paced online course built from the Wiley title of the same name.

What this course covers

  • Introduction
  • Book 1: Moving from Idea to Reality
  • Chapter 1: Your Business in Context
  • Chapter 2: Refining and Defining Your Business Idea
  • Chapter 3: Creating a Business Model
  • Chapter 4: Finding Your Target Market
  • Chapter 5: Considering a Franchise
  • Book 2: Planning for Your Business
  • Chapter 1: Writing a Business Plan
  • Chapter 2: Finding the Funding
  • Chapter 3: Setting Your Franchise’s Wheels in Motion
  • Chapter 4: Starting a Home-Based Business
  • Chapter 5: Creating an Online Presence for Your Business
  • Chapter 6: Starting with the Right Legal Structure
  • Book 3: Handling Your Finances
  • Chapter 1: Setting Up the Books
  • Chapter 2: Reporting Profit or Loss in the Income Statement
  • Chapter 3: Reporting Financial Condition in the Balance Sheet