Course 2 of 3 in this specialization

Grow and Manage Your Small Business Operations

Coming soon 20 topics Self-paced · Online
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Where this comes from

Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.

Source ISBN 9781119868590

How it was built

Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.

Grow and Manage Your Small Business Operations is a self-paced online course built from the Wiley title of the same name.

What this course covers

  • Chapter 4: Reporting Cash Sources and Uses in the Statement of Cash Flows
  • Chapter 5: Controlling Costs and Budgeting
  • Chapter 6: Satisfying the Tax Man
  • Book 4: Managing Your Business
  • Chapter 1: Tackling the Hiring Process
  • Chapter 2: Setting Goals
  • Chapter 3: Embracing Corporate Social Responsibility
  • Chapter 4: Managing with Technology
  • Chapter 5: Delegating to Get Things Done
  • Book 5: Marketing and Promotion
  • Chapter 1: Optimizing Your Marketing Program
  • Chapter 2: Laying a Foundation for Growth
  • Chapter 3: Taking Stock of Your Business Image
  • Chapter 4: Forging Your Brand
  • Chapter 5: Creating Marketing Communications That Work
  • Chapter 6: Social Marketing: Facebook, Twitter, Instagram, LinkedIn, and Pinterest
  • Book 6: Staying in Business
  • Chapter 1: Developing Employees through Coaching and Mentoring
  • Chapter 2: Keeping Your Customers Loyal
  • Chapter 3: Cultivating a Growing Business