Course 2 of 3 in this specialization
Lead Products from Idea to Market Success
Coming soon 28 topics Self-paced · Online
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Where this comes from
Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.
Source ISBN 9781119264033
How it was built
Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.
Lead Products from Idea to Market Success is a self-paced online course built from the Wiley title of the same name.
What this course covers
- Introduction
- Glossary
- Part 1: Getting Started with Product Management
- Chapter 1: Welcome to the World of Product Management
- Chapter 2: Getting in Character: Discovering Your Role as a Product Manager
- Chapter 3: Checking Out the Product Life Cycle
- Part 2: Discovering, Evaluating, and Planning for Great Products and Services
- Chapter 4: Coming Up with Great Product Ideas
- Chapter 6: Doing Your Homework: Evaluating Your Ideas
- Chapter 7: Prioritizing and Selecting Your Ideas
- Chapter 8: Planning to Plan: Choosing a Suitable Approach
- Chapter 9: Developing Your Business Case
- Chapter 10: Developing Your Market Strategy
- Chapter 11: Developing a Plan: Market Needs, Product Description, and Road Maps
- Part 3: Building and Maximizing Product Success: From Development to Retirement
- Chapter 12: Shepherding a Product Idea through the Development Phase
- Chapter 13: Gearing up for Your Product Launch: The Qualify Phase
- Chapter 14: Liftoff! Planning and Executing an Effective Product Launch
- Chapter 15: Maximizing Your Product’s Revenue and Profits
- Chapter 16: Retirement: Replacing a Product or Taking It off the Market
- Part 4: Becoming a Phenomenal Product Manager
- Chapter 17: Cultivating Your Product Management Leadership Skills
- Chapter 18: Mastering the Art of Persuasion
- Chapter 19: Getting to the Next Level in Product Management
- Part 5: Part of Tens
- Chapter 20: Ten Common Product Launch Mistakes to Avoid
- Chapter 21: Ten (Plus One) Road Maps to Help You Succeed
- Chapter 22: Ten Ways Product Managers Fail