Course 3 of 3 in this specialization
Lead Successful New Product Initiatives
Coming soon 29 topics Self-paced · Online
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Where this comes from
Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.
Source ISBN 9781118051283
How it was built
Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.
Lead Successful New Product Initiatives is a self-paced online course built from the Wiley title of the same name.
What this course covers
- Title
- Contents
- Introduction
- Part I : The Basics of New Product Development
- Chapter 1: It Takes a Company . . .
- Chapter 2: What Are You Developing, and Why?
- Chapter 3: Defining Your Product Strategy
- Part II : Charting the Ocean of Opportunity for New Products
- Chapter 4: What Do Your Customers Really Want?
- Chapter 5: Turning Your Company into an Idea Factory
- Chapter 6: Picking Winners and Losing Losers
- Chapter 7: Making the Most of Technology
- Chapter 8: Focusing Your NPD Efforts
- Part III : Navigating the River of Product Development
- Chapter 9: One Foot in Front of the Other: The Product Development Process
- Chapter 10: Organizing the NPD Troops
- Chapter 11: Managing Your Corporation’s NPD Resources
- Chapter 12: Using Reviews to Keep Projects on Track
- Chapter 13: Launching Products for Market Success
- Part IV : New Challenges in Product Development
- Chapter 14: Developing Products in the Digital Age
- Chapter 15: Product Development Goes Global
- Chapter 16: Choose Your Partner! Partners in Product Development
- Part V : The Part of Tens
- Chapter 17: Ten Ideas on Ways to Test Your New Products
- Chapter 18: Ten (Or More) Ways to Track Your Innovation Efforts
- Business Case Outline
- : Further Reading
- Cheat Sheet