Adrenaline-Education

Course 1 of 5 in this specialization

Build and Optimize Your Digital Marketing Strategy

Coming soon 27 topics Self-paced · Online
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Where this comes from

Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.

Source ISBN 9781119932369

How it was built

Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.

Build and Optimize Your Digital Marketing Strategy is a self-paced online course built from the Wiley title of the same name.

What this course covers

  • Introduction
  • Book 1: Creating Your Digital Marketing Strategy
  • Chapter 1: Developing Your Overall Digital Strategy
  • Chapter 2: Grabbing Your Customer’s Attention
  • Chapter 3: Discovering Your Business Model and Brand
  • Chapter 4: Deciding which Marketing Campaign to Create
  • Chapter 5: Crafting Offers That Sell
  • Chapter 6: Planning B2B Campaign Success
  • Book 2: Understanding the Importance of the Customer Experience
  • Chapter 1: Interacting with Customer Data
  • Chapter 2: Uncovering Buyer Personas
  • Chapter 3: Structuring the Buyer’s Journey
  • Chapter 4: Embracing Sales Enablement
  • Book 3: Marketing Using Artificial Intelligence (AI)
  • Chapter 1: Transforming Digital Marketing Using Artificial Intelligence
  • Chapter 2: Using AI Tools to Maximize Customer Reach and Service
  • Book 4: Dipping into Content Creation
  • Chapter 1: Creating Your Content Plan
  • Chapter 2: Reviewing Content Types
  • Chapter 3: Understanding the Customer’s Intent
  • Chapter 4: Creating Content That Tells a Story
  • Chapter 5: Defining Your Content Framework Using Processes and Systems
  • Chapter 6: Targeting Content for Your B2B Audience
  • Book 5: Implementing Channel Promotions
  • Chapter 1: Identifying Paid, Earned, Shared, and Owned Media
  • Chapter 2: Using Search Marketing
  • Chapter 3: Using Social Bookmarks, News, and Share Buttons