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Deliver Personalized Customer Experiences Using Data and AI

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Where this comes from

Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.

Source ISBN 9781394273621

How it was built

Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.

Deliver Personalized Customer Experiences Using Data and AI is a self-paced online course built from the Wiley title of the same name.

What this course covers

Introduction
SECTION One: THE FIVE FORCES OF CUSTOMER EXPERIENCE
CHAPTER 1: Formula 1’s Race Toward Personalization
CHAPTER 2: How the Customer 360 Approach Provides Value
CHAPTER 3: Customer 360 in Action: Some Common Tactics
CHAPTER 4: The Five Forces of Customer 360
CHAPTER 5: What Do Customers Want Right Now?
CHAPTER 6: What Do Companies Need Right Now?
SECTION Two: DATA + AI + TRUST IN ACTION
CHAPTER 7: The Evolution of Customer Data and Platforms—A Case Study
CHAPTER 8: Data Types and Sources
CHAPTER 9: Customer Data in the Enterprise Today
CHAPTER 10: Composable Versus Packaged and Build Versus Buy
CHAPTER 11: What Does “Real Time” Really Mean?
CHAPTER 12: AI in Action Today!
CHAPTER 13: Having Faith in the System: How Can We Trust the AI?
CHAPTER 14: Data Collaboration—A Rising Imperative
CHAPTER 15: Privacy, Compliance, and Consent
CHAPTER 16: Next-generation Analytics for the Enterprise
SECTION Three: DATA + AI + TRUST IN THE WORKPLACE
CHAPTER 17: AI Hype Versus Reality? What Does This Mean for Humans?
CHAPTER 18: Organizational Structures and Centers of Excellence
CHAPTER 19: Leading Through Transformation—What’s Next?
CHAPTER 20: Summing Up
Acknowledgments