Individual course

Develop Broad Business Skills for Modern Management

Coming soon 33 topics Self-paced · Online
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Where this comes from

Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.

Source ISBN 9781118052426

How it was built

Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.

Develop Broad Business Skills for Modern Management is a self-paced online course built from the Wiley title of the same name.

What this course covers

  • Title
  • Contents
  • Introduction
  • Part I : The New, Improved World of Business
  • Chapter 1: The MBA in a Nutshell
  • Chapter 2: Today’s Hottest Business Trends
  • Chapter 3: Entrepreneurship for Everyone
  • Chapter 4: Global Business: Fun and Profit in Katmandu
  • Chapter 5: Polish Your Crystal Ball for Some Strategic Planning
  • Part II : Managing a Business in the New World
  • Chapter 6: Managing Is Hard; Leading Is Even Harder
  • Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees
  • Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them
  • Chapter 9: One for All and All for One: Building Teams That Really Work
  • Part III : Money: What You Don’t Know Will Hurt You
  • Chapter 10: All You Ever Wanted to Know about Accounting
  • Chapter 11: Working Your Way through Financial Statements
  • Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis
  • Chapter 13: Understanding Stocks and Bonds
  • Chapter 14: It Takes Money to Make Money
  • Part IV : Marketing in the New World
  • Chapter 15: You Are Nothing without a Customer
  • Chapter 16: Getting Noticed with Advertising and Promotion
  • Chapter 17: Navigating the New World of Selling
  • Part V : Other Important Stuff
  • Chapter 18: Manufacturing and Distribution: It’s a Brave New World
  • Chapter 19: The Ins and Outs of Risk Management
  • Chapter 20: In Business, Everything Is Negotiation
  • Chapter 21: Econ 101: The Basics of Economics
  • Part VI : The Part of Tens
  • Chapter 22: Ten Biggest Mistakes Managers Make
  • Chapter 23: Ten Effective Ways to Market Your Products and Services
  • Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow