Individual course
Develop Broad Business Skills for Modern Management
Coming soon 33 topics Self-paced · Online
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Where this comes from
Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.
Source ISBN 9781118052426
How it was built
Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.
Develop Broad Business Skills for Modern Management is a self-paced online course built from the Wiley title of the same name.
What this course covers
- Title
- Contents
- Introduction
- Part I : The New, Improved World of Business
- Chapter 1: The MBA in a Nutshell
- Chapter 2: Today’s Hottest Business Trends
- Chapter 3: Entrepreneurship for Everyone
- Chapter 4: Global Business: Fun and Profit in Katmandu
- Chapter 5: Polish Your Crystal Ball for Some Strategic Planning
- Part II : Managing a Business in the New World
- Chapter 6: Managing Is Hard; Leading Is Even Harder
- Chapter 7: Carrots and Sticks: The ABCs of Motivating Employees
- Chapter 8: Hiring and Firing: How to Get Good Employees and Keep Them
- Chapter 9: One for All and All for One: Building Teams That Really Work
- Part III : Money: What You Don’t Know Will Hurt You
- Chapter 10: All You Ever Wanted to Know about Accounting
- Chapter 11: Working Your Way through Financial Statements
- Chapter 12: Deciphering the Mysteries of Financial Planning and Analysis
- Chapter 13: Understanding Stocks and Bonds
- Chapter 14: It Takes Money to Make Money
- Part IV : Marketing in the New World
- Chapter 15: You Are Nothing without a Customer
- Chapter 16: Getting Noticed with Advertising and Promotion
- Chapter 17: Navigating the New World of Selling
- Part V : Other Important Stuff
- Chapter 18: Manufacturing and Distribution: It’s a Brave New World
- Chapter 19: The Ins and Outs of Risk Management
- Chapter 20: In Business, Everything Is Negotiation
- Chapter 21: Econ 101: The Basics of Economics
- Part VI : The Part of Tens
- Chapter 22: Ten Biggest Mistakes Managers Make
- Chapter 23: Ten Effective Ways to Market Your Products and Services
- Chapter 24: Ten (Or So) Steps to Improve Your Cash Flow