Grow Sales by Building Trust and Authority is a self-paced online course built from the Wiley title of the same name.

What this course covers

Introduction
SECTION 1: Preview of the Endless Customers System™
1 Why Customer Acquisition Is Harder Than Ever—And How to Fix It
2 The 4 Pillars of a Known and Trusted Brand
3 Navigating the Era of Zero-Click
SECTION 2: Say What Others Aren't Willing to Say
4 The Big 5
5 Topic 1: Cost and Price
6 Topic 2: Problems
7 Topic 3: Versus and Comparisons
8 Topic 4: Reviews
9 Topic 5: Best in Class
10 Getting Started with The Big 5
SECTION 3: Show What Others Aren't Willing to Show
11 The Future of Video and Becoming a “Media Company”
12 Videos That Move the Sales Needle: The Selling 7
13 YouTube's Importance for Endless Customers
14 The Structure for Videos That Capture and Excite
15 The Power of Vertical Video on Social Media
16 Getting Started with Video
SECTION 4: Sell How Others Aren't Willing to Sell
17 Empower Buyers Through Self-Service
18 Sell Faster and Better with Assignment Selling
19 Building a Powerful Sales Culture Behind the Scenes: SMEs and Revenue Teams
SECTION 5: Be More Human Than Others Are Willing to Be
20 Keeping the Human Element Intact
21 Create a More Human Website with Better Messaging
22 Connect Deeper with More “Human” Content
23 The Future of Digital Humans in Customer Engagement
SECTION 6: A Call for Disruption
24 Why Disruption Matters
SECTION 7: Putting It All Together
Chapter 25: Putting The 5 Components of Endless Customers into Action
26 Measuring and Tracking Your Success with Endless Customers
27 Accelerating and Sustaining Your Success
The Pride Cycle: Why Giants Fall
Acknowledgments