Adrenaline-Education

Course 3 of 4 in this specialization

Apply AI to Optimize Marketing Campaigns

Coming soon 30 topics Self-paced · Online
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Where this comes from

Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.

Source ISBN 9781394237203

How it was built

Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.

Apply AI to Optimize Marketing Campaigns is a self-paced online course built from the Wiley title of the same name.

What this course covers

  • Introduction
  • Part 1: Getting Started with Marketing with AI
  • Chapter 1: A Brief History of AI
  • Chapter 2: Exploring AI Business Use Cases
  • Chapter 3: Launching into the AI Marketing Era
  • Part 2: Exploring Fundamental AI Structures and Concepts
  • Chapter 4: Collecting, Organizing, and Transforming Data
  • Chapter 5: Making Connections: Machine Learning and Neural Networks
  • Chapter 6: Adding Natural Language Processing and Sentiment Analysis
  • Chapter 7: Collaborating via Predictions, Procedures, Systems, and Filtering
  • Chapter 8: Getting Comfortable with Generative AI
  • Part 3: Using AI to Know Customers Better
  • Chapter 9: Segmentation and Persona Development
  • Chapter 10: Lead Scoring, LTV, and Dynamic Pricing
  • Chapter 11: Churn Modeling and Measurement with AI
  • Part 4: Transforming Brand Content and Campaign Development
  • Chapter 12: Using AI for Ideation and Planning
  • Chapter 13: Perfecting Prompts for Conversational Interfaces
  • Chapter 14: Developing Creative Assets
  • Chapter 15: Search Engine Optimization (SEO) in the AI Era
  • Chapter 16: Performing A/B Testing with AI
  • Chapter 17: Fine-Tuning Content with Localization and Translation
  • Part 5: Targeting Growth Marketing and Customer Focus with AI
  • Chapter 18: Applying AI to Performance Marketing
  • Chapter 19: E-mail and SMS Marketing with AI
  • Chapter 20: Diving into Personalized Marketing
  • Chapter 21: Leading Your Business in the AI Era
  • Part 6: The Part of Tens
  • Chapter 23: Tens Pitfalls to Avoid When Marketing with AI
  • Chapter 24: Ten Future AI Developments to Watch For