Course 2 of 5 in this specialization

Drive Results With Social and Influencer Campaigns

Coming soon 27 topics Self-paced · Online
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Where this comes from

Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.

Source ISBN 9781119932369

How it was built

Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.

Drive Results With Social and Influencer Campaigns is a self-paced online course built from the Wiley title of the same name.

What this course covers

  • Chapter 4: Considering Email Marketing
  • Book 6: Targeting Your Work with Influencers
  • Chapter 1: Communicating with Influencers
  • Chapter 2: Collaborating to Win
  • Chapter 3: Engaging Influencers Using the “Three Cs”
  • Chapter 4: Succeeding with Influencer Marketing
  • Chapter 5: Getting Creative
  • Chapter 6: Working with an Influencer Agency
  • Book 7: Meta/Facebook/Instagram Marketing
  • Chapter 1: Delving into Facebook Marketing
  • Chapter 2: Creating a Facebook Marketing Plan
  • Chapter 3: Advertising and Selling on Facebook
  • Chapter 4: Uniting Facebook with Other Social Media
  • Chapter 5: Getting into Instagram for Business Marketing
  • Chapter 6: Looking at Facebook Live
  • Book 8: Deploying Other Social Media
  • Chapter 1: Leveraging Social Media
  • Chapter 2: Working with Twitter
  • Chapter 3: Looking at YouTube
  • Chapter 4: Reviewing Pinterest
  • Chapter 5: Growing Your Business with TikTok
  • Chapter 6: Using Marketing Techniques on LinkedIn
  • Book 9: Analyzing Data for Success
  • Chapter 1: Looking Back at Your Business Model and Scaling your Brand
  • Chapter 2: Reassessing Your Strategy
  • Chapter 3: Reviewing Ongoing Improvement for B2B Marketing
  • Chapter 4: Achieving Maximum ROI