Course 3 of 5 in this specialization
Plan and Execute Multi-Platform Social Campaigns
Coming soon 24 topics Self-paced · Online
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Where this comes from
Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.
Source ISBN 9781394318766
How it was built
Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.
Plan and Execute Multi-Platform Social Campaigns is a self-paced online course built from the Wiley title of the same name.
What this course covers
- Introduction
- Book 1: The Social Media Mix
- Chapter 1: Making the Business Case for Social Media
- Chapter 2: Tallying the Bottom Line
- Chapter 3: Plotting Your Social Media Marketing Strategy
- Chapter 4: Managing Your Cybersocial Campaign
- Book 2: Cybersocial Tools
- Chapter 1: Discovering Helpful Tech Tools
- Chapter 2: Leveraging SEO for Improved Visibility
- Chapter 3: Optimizing Social Media for Internal and External Searches
- Chapter 4: Using Social Bookmarks, News, and Share Buttons
- Book 3: Content Marketing
- Chapter 1: Growing Your Brand with Content
- Chapter 2: Exploring Content-Marketing Platforms
- Chapter 3: Developing a Content-Marketing Strategy
- Chapter 4: Getting Your Content to the Masses
- Book 4: X
- Chapter 1: Using X as a Marketing Tool
- Chapter 2: Using X as a Networking Tool
- Chapter 3: Making X Yours
- Chapter 4: Social Listening with X
- Book 5: Facebook
- Chapter 1: Using Facebook as a Marketing Tool
- Chapter 2: Creating and Sharing Content on Facebook