Adrenaline-Education

Course 4 of 5 in this specialization

Scale and Analyze Social Media Marketing Performance

Coming soon 26 topics Self-paced · Online
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Where this comes from

Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.

Source ISBN 9781394318766

How it was built

Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.

Scale and Analyze Social Media Marketing Performance is a self-paced online course built from the Wiley title of the same name.

What this course covers

  • Chapter 3: Advertising and Selling on Facebook
  • Chapter 4: Streaming Live Video on Facebook
  • Book 6: LinkedIn
  • Chapter 1: Promoting Yourself with LinkedIn
  • Chapter 2: Promoting Your Business with LinkedIn
  • Chapter 3: Using LinkedIn as a Content Platform
  • Book 7: Getting Visual
  • Chapter 1: Pinning Down Pinterest
  • Chapter 2: Snapchatting It Up!
  • Chapter 3: Getting Started with Instagram
  • Chapter 4: TikTok(ing) Around the Clock
  • Chapter 5: Watching and Listening: Videos, Podcasts, and Your Brand
  • Book 8: Other Social Media Marketing Sites
  • Chapter 1: Weighing the Business Benefits of Minor Social Sites
  • Chapter 2: Maximizing Stratified Social Communities
  • Chapter 3: Profiting from Mid-Size Social Media Channels
  • Chapter 4: Integrating Social Media
  • Chapter 5: Advertising on Social Media
  • Book 9: Measuring Results and Building on Success
  • Chapter 1: Delving into Datas
  • Chapter 2: Analyzing Content-Sharing Metrics
  • Chapter 3: Analyzing X Metrics
  • Chapter 4: Analyzing Meta Metrics
  • Chapter 5: Measuring LinkedIn Performance
  • Chapter 6: Comparing Metrics from Different Marketing Techniques
  • Chapter 7: Making Decisions by the Numbers