Adrenaline-Education

Course 5 of 5 in this specialization

Create and Launch Strategic PR Campaigns

Coming soon 33 topics Self-paced · Online
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Where this comes from

Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.

Source ISBN 9781394284887

How it was built

Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.

Create and Launch Strategic PR Campaigns is a self-paced online course built from the Wiley title of the same name.

What this course covers

  • Introduction
  • Part 1: PR: What It Is, How It Works
  • Chapter 1: Understanding the Power of PR
  • Chapter 2: Breaking Down the PR Process
  • Chapter 3: Working with PR Professionals
  • Part 2: Brainstorming and Thinking Creatively
  • Chapter 4: Setting Up Your PR Team and Program
  • Chapter 5: Formulating Ideas
  • Chapter 6: Using PR Tactics
  • Part 3: Putting the PR Wheels in Motion
  • Chapter 7: Broadcasting to Your Audiences across Key Channels
  • Chapter 8: Putting Your Message in Writing: The Press Release
  • Chapter 9: Writing and Placing Feature Articles
  • Chapter 10: Leveraging Speaking and Thought Leadership Opportunities
  • Part 4: Choosing the Right Medium for Your Message
  • Chapter 11: Getting Your Message Out
  • Chapter 12: Navigating the Media
  • Chapter 13: Tuning Into Traditional TV and Radio
  • Chapter 14: New Media: Streaming, Social, Podcasts, and Beyond
  • Chapter 15: Turning Your Story into News
  • Chapter 16: Crafting Your Digital Identity: Social Media and More
  • Chapter 17: Grasping New Technology
  • Part 5: Creating Buzz
  • Chapter 18: Getting Hits from Buzz and Viral Marketing
  • Chapter 19: Staging Publicity Events
  • Chapter 20: Spotting and Seizing Opportunities
  • Chapter 21: Knowing What to Do in a PR Crisis
  • Chapter 22: Evaluating PR Results
  • Part 6: The Part of Tens
  • Chapter 23: Ten Myths about PR — Debunked
  • Chapter 24: Ten Steps to Better PR Writing
  • Chapter 25: Ten Things You Should Never Do in PR
  • Appendix: Recommended Resources