Course 3 of 5 in this specialization

Transform Customer Relationships with AI-Driven Personalization

Coming soon 13 topics Self-paced · Online
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Where this comes from

Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.

Source ISBN 9781394319558

How it was built

Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.

Transform Customer Relationships with AI-Driven Personalization is a self-paced online course built from the Wiley title of the same name.

What this course covers

  • Acknowledgments
  • Introduction
  • Chapter 1: The Broken Promise of Customer Data and Technology
  • Chapter 2: The Future Is Here, but Unevenly Distributed
  • Chapter 3: Better AI: Generative AI as a Catalyst for Change
  • Chapter 4: Better Data
  • Chapter 5: Better Personalization and Hyper-Personalization
  • Chapter 6: Better Customer Voice Analysis and Action
  • Chapter 7: Better Task Automation with AI Agents
  • Chapter 8: Better Customer-Facing Operations
  • Chapter 9: Better Customer Analytics and Data Science
  • Chapter 10: Better Ethics
  • Chapter 11: The Customer of Tomorrow