Course 3 of 3 in this specialization
Launch and Grow Your Entrepreneurial Venture
Coming soon 27 topics Self-paced · Online
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Where this comes from
Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.
Source ISBN 9781119912651
How it was built
Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.
Launch and Grow Your Entrepreneurial Venture is a self-paced online course built from the Wiley title of the same name.
What this course covers
- Introduction
- Part 1: Getting Started in Entrepreneurship
- Chapter 1: Understanding Entrepreneurship
- Chapter 2: Entrepreneurship in the 21st Century
- Chapter 3: Preparing to Seek Opportunity
- Chapter 4: Testing an Opportunity Before You Leap
- Part 2: Testing the Feasibility of Your Business Concept
- Chapter 5: Understanding Your Industry
- Chapter 6: What Your Customers Can Tell You
- Chapter 7: Designing Solutions for a New Marketplace
- Chapter 8: Protecting Your Products and Services
- Chapter 9: Putting Together Your Founding Team
- Chapter 10: Getting Solutions to Customers: The Supply Chain
- Chapter 11: Developing and Testing Your Business Model
- Chapter 12: Assessing Your Initial Financial Needs
- Part 3: Designing a Company
- Chapter 13: Preparing a Business Plan
- Chapter 14: Finding Money to Start and Grow Your Venture
- Chapter 15: Starting with the Right Legal Structure
- Part 4: Growing a Company
- Chapter 16: Planning for Growth
- Chapter 17: Developing a Marketing Strategy
- Chapter 18: Making and Using Money Wisely: The Financial Plan
- Chapter 19: Planning for Things That Go Bump in the Night
- Part 5: The Part of Tens
- Chapter 20: Ten Reasons Not to Start a Business
- Chapter 21: Ten Ways to Spark Your Innovative Spirit