Adrenaline-Education

Course 2 of 3 in this specialization

Start and Run a Successful Small Business

Coming soon 29 topics Self-paced · Online
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Where this comes from

Built from the Wiley title of the same name — professionally edited, technically reviewed, and already relied on by people doing this work.

Source ISBN 9781394242771

How it was built

Sejal Learning Systems rebuilt the book as a course: objectives first, then short video, worked examples, and practice with real feedback. It runs on Coursera at your own pace, with a certificate on completion.

Start and Run a Successful Small Business is a self-paced online course built from the Wiley title of the same name.

What this course covers

  • Introduction
  • Part 1: Getting Started with Small Business
  • Chapter 1: Is Small Business for You?
  • Chapter 2: Laying Your Personal Financial Foundation
  • Chapter 3: Finding Your Niche
  • Chapter 4: First Things First: Crafting Your Business Plan
  • Chapter 5: Making Financing, Ownership, and Organizational Decisions
  • Part 2: Buying an Existing Business
  • Chapter 6: Exploring Buying a Business
  • Chapter 7: Finding the Right Business to Buy
  • Chapter 8: Evaluating a Business to Buy
  • Chapter 9: Negotiating Terms and Sealing the Deal
  • Part 3: Running a Successful Small Business
  • Chapter 10: The Owner’s Responsibilities in the Start-Up and Beyond
  • Chapter 11: Marketing: Products, Pricing, Distribution, Promotion, and Sales
  • Chapter 12: Tapping Technology
  • Chapter 13: Keeping Your Customers Loyal
  • Chapter 14: Managing Profitability and Cash
  • Chapter 15: Learning from the Experiences of Others
  • Part 4: Keeping Your Business in Business
  • Chapter 16: Finding and Keeping Superstar Employees
  • Chapter 17: Providing Employee Benefits
  • Chapter 18: Handling Regulatory and Legal Issues
  • Chapter 19: Mastering Small-Business Taxes
  • Chapter 20: Cultivating a Growing Business
  • Part 5: The Part of Tens
  • Chapter 21: Ten Mistakes You Don’t Want to Make
  • Chapter 22: Ten Tips for Small-Business Success
  • Chapter 23: Ten Ways Recent Tax Reform Benefits Small Business